Colour Psychology – which is best for your website & business?

What is Colour Psychology?

Let’s take a look at how colour can effect our mental and/or emotional reactions. Of course there are variations in the interpretation, meaning and perception of colour within different cultures and societies but getting a rough idea of some colour psychology could be a great way to maximize on your marketing and website design within your business.

RED – Physical
Positive: Courage, energy, warmth, masculinity, survival, strength, warmth, energy, ‘fight or flight’, practicality, stimulation, sensuality & excitement.
Negative: Defiance, aggression, demanding, anger, pain, discomfort, strain.
A very powerful colour, red often grabs our attention first.

YELLOW – Emotional
Positive: Emotions & feeling, optimism, self-confidence & self-esteem, creativity, friendliness, personal power.
Negative: Fragility, anxiety, fear, irrationality, power trips.
One of the strongest colours psychologically, the right tone of yellow can lift our mood, spirits and self esteem.

GREEN – Balance
Positive: Nature, mother earth, love, harmony, balance, refreshment, rest, restoration & relaxation, reassurance, environmental awareness, equilibrium, peace, trust.
Negative: Boredom, stagnation, blandness.

BLUE – Intellectual
Positive: Intelligence, professionalism, communication, trust, efficiency, duty, logic, coolness, reflection, calm, corporate.
Negative: Cold, aloof, unemotional, unfriendly, disconnected, withdrawn.
Can be mentally calming, the colour of communication. One of worlds favourite colours.

ORANGE – Creativity
Positive: Creativity, warmth, security, passion, fun, abundance, exploration, sensuality, comfort.
Negative: Lack of seriousness, deprivation, frivolity, immaturity.
This is a ‘fun’ colour but depending on the corresponding colours it could indicate a lack of seriousness.

GREY – Neutral
Positive: Psychologically neutral, inoffensive, calm, collected.
Negative: Lack of confidence, depression, heavy, bland, boring, dampness, lack of energy, suppressive.

PINK – Feminine
Positive: Femininity, love, sexuality, tranquility, warmth, soft, nurturing, gentleness.
Negative: Immaturity, emasculation, weakness, flaky, not serious, childish.

WHITE – Purity 
Positive: Clean, hygienic, clarity, purity, sophistication, simplicity, efficient, space.
Negative: Sterility, cold, disconnected, unemotional, guarded, unfriendly, elitist.

BLACK – Sophistication
Positive: Sophistication, safety, substance, grounded, solid, heavy, glamourous, security.
Negative: Oppression, heavy, cold, unfriendly, menacing.

VIOLET – Spiritual
Positive: Spiritual awareness, vision, intuition, instinct, luxury, authentic, truth, contemplative, meditation.
Negative: Introversion, flaky, decadence, inferiority, weak, cheap.

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